our roots

I didn’t start this brand because I wanted to be in skincare, I started it because I had to. For years I dealt with psoriasis and eczema, and finding relief felt like an endless cycle of hope and disappointment. I tried product after product that promised results, but most were packed with harsh chemicals, unnecessary fillers, and preservatives I couldn’t even pronounce. Instead of helping, they often left my skin feeling worse.

I wanted something different, something clean, honest, and truly helpful, so I made it myself. What began as a personal search for gentle, effective care turned into a product line built around one simple belief: skincare should only include what your skin actually needs. That’s why every formula we create is centered on beneficial, all-natural, organic active ingredients without all the junk. No harmful additives, no filler ingredients doing nothing, and no “extras” just to make a label longer, if it doesn’t help your skin, it doesn’t belong here.

One of the moments that truly stopped me in my tracks was a review from a mom who shared her family’s journey with eczema. Her oldest daughter started showing signs at just six months old and was prescribed steroids for years, until her skin kept declining and they realized it had turned into topical steroid withdrawal. She described how painful and exhausting that road was, how they tried everything just to bring her daughter even a little relief and then they found our product. Her daughter responded extremely well to our Oregano Oil Balm immediately. It then became the only thing she wanted to use, and it helped moisturize her skin and calm the itch. What hit even deeper was that during that same season, her second daughter was born and also had early eczema, so she used our product for her too. And then the mom herself developed eczema on her hands from stress and hormonal changes, and found relief using it as well. Reading that was one of those “this is bigger than me” moments, it’s when I knew I was on the right track, and that what we’re creating is genuinely changing people’s lives for the better.

We also believe taking care of your skin shouldn’t come at the planet’s expense, which is why our zero-waste philosophy guides everything we do, from sourcing to packaging to shipping. Less trash, more intention, and a lighter footprint always. We also encourage you to reuse your tins and bottles after use, just because the product is gone doesn’t mean the container is trash!

Skincare should be for everyone, we keep everything vegan and cruelty-free, not as a trend, but as a way to stay inclusive and never exclude someone from finding a solution that works for them. This brand exists for anyone who has ever felt let down by what the skincare world offers, especially those with sensitive, reactive, or chronically stressed skin. We’re here to prove that simple can be powerful, natural can be effective, and you deserve skincare that supports you without anything harmful or unnecessary. Thank you for being part of this story, we’re so glad you’re here.